Jan 10, 2012 by Logos Staff
1. Start with Your End of Year Tax Statements
January is the perfect time to look at the true substance of your thank yous and evaluate what you’re really saying to your members. Your end-of-year statements are a great place (but not the only place to start). How you say thanks matters. You need to say more than, “Here’s your statement for 2011. Thanks!” And don’t just use the same standard message time after time. Instead, change it up! Here’s an example of a short way to say “thank you” directly on (or with) the contribution statements you send to your members:
Thank you for your generous support of the ministries of Our Church. Your gifts for 2011 totallying <$ amount> help ensure that our church will continue to enrich the lives of our members and serve our community as God has called us. Because of your financial sacrifice, our staff and more than 425 volunteers who are working in the many ministries here will be able to continue to affect the lives of others in meaningful ways. Learn more about what we accomplished this year on our website: Thank you for your generosity. May God abundantly reward you for your continued faithful support of His Kingdom through this church.
In Gratitude,
Pastor John
2. Learn from Santa; check your list twice
Nothing says, “we don’t really know you at all” quite like a thank you, or any type of communication, addressed to a misspelled name. If you’re sending statements by mail, why not tuck a printout of the family’s information and ask them to fix anything that needs updating? You might add: “You’re very important to us, and we want to make sure we’ve got your information correct.”
Addresses need to be accurate, too, Before you run end-of-year statements or do any large mailing, take a few minutes to view your data alpha-sorted by name, address, and zip code. If you find any blank fields- they’ll be at the top – you can either fix the data or remove those statements from your mailing and save the postage.
Of course the real judgment day for address quality happens with the United States Postal Service. Running your data through a USPS National Change of Address analyzing tool is the most reliable way to find out which members have moved and do a general cleanup and USPS-compliance update of all your family addresses. If you’re a LOGOS user, you can accept changes from the USPS directly into your database without having to enter any address changes manually. Good address management and accurate family and member names are the cornerstone not just for great thank you letters but for everything you do in your church. Take the time to do it well.
3. Send written thank you notes
Don’t wait until the end of the calendar year to say thanks for gifts given to your church. Tithing is fundamental to our Christian stewardship. The same applies to gifts of time and talent. Receiving these gratefully acknowledges the giver, the gift, the benefits… and expressing that gratitude cultivates continued stewardship.
If a member donated $350 specifically for new Christmas bicycles for an adopt-a-family program, clearly let the donor know in the thank you card that the money was used as intended and that four children experienced the joy of finding shiny new bicycles under their Christmas tree. Connecting the gift with the Christmas-morning experience captures the emotion of giving and receiving gifts born out of God’s love. Is this person likely to make another gift in the future? You bet!
4. Make gratitude a characteristic in your church
Building an attitude of gratitude requires humility, communication,and presence in all the places members interact with your church.
Every gift matters. No gift is too small. In a recent workshop, we heard of one offering counter who referred to processing the children’s envelopes as, “counting the ‘kiddy’ litter.” Sure, it’s a tad funny as far as poor jokes go. But where’s the humility? Where’s the gratitude? And more importantly, how can we expect children to grow into engaged, involved, supportive members of tomorrow’s church if we laugh at their gifts today? As church staff and volunteers, we need to accept the child’s 25-cent contribution as graciously as we accept the adult’s $2,500 pledge to our building fund.
In 2012, look for more places where you can say tell your members and attendees thank you!